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Meta Ads and Google Ads

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Meta Ads and Google Ads
VISION BOOST AI SERVICE SYSTEM
WHAT WE DO Build better digital experiences.
APPROACH Strategy → Execution → Growth
FOCUS Business outcomes.

Meta Ads and Google Ads are two major digital marketing platforms with opposite approaches to reaching customers.

Meta Ads (Facebook & Instagram)

  • How it works: It creates demand by showing visual ads to people based on their interests, demographics, and behavior while they scroll through social feeds.
  • User Mindset: Passive discovery—users are looking at friends’ posts, not actively searching to buy.
  • Best For: Brand awareness, lifestyle products, D2C e-commerce, and visual content.
  • Formats: Images, videos, carousels, reels, and stories.

Google Ads (Search & YouTube)

  • How it works: It captures existing demand by showing text or shopping ads when users type specific keywords into the search engine.
  • User Mindset: High intent—users are actively looking for an immediate solution or product.
  • Best For: Instant lead generation, local emergency services, and high-intent B2B or retail.
  • Formats: Search text ads, display banners, YouTube video ads, and shopping listings.

HOW WE WORK

From idea to impact.

Every engagement is designed around your business goals, audience and growth opportunity.

01

Discover

We understand your business, audience, market and existing digital ecosystem.

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02

Strategise

We identify the highest-impact opportunities and create a focused plan.

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03

Create

Strategy becomes design, technology, content and campaigns built to perform.

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04

Optimise

We measure performance, learn from data and continuously improve the system.

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Meta Ads and Google Ads
STRATEGY × CREATIVITY × TECHNOLOGY BUILT TO PERFORM.
EXPLORE MORE

More ways to move forward.

Social Media Marketing
SERVICE

Social Media Marketing

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AI Creative & UGC
SERVICE

AI Creative & UGC

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Performance Marketing
SERVICE

Performance Marketing

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FAQ

Questions, answered.

Q.1. What are Meta Ads?

Meta Ads are paid advertising campaigns that can appear across Meta platforms such as Facebook and Instagram.

Q.2. What are Google Ads?

Google Ads is Google's advertising platform that allows businesses to show paid advertisements across Google's search and other advertising properties.

Q.3. How much do Google Ads cost?

Cost depends on factors including keywords, competition, targeting, campaign objectives and budget. There is no universal fixed cost.

Q.4. Can Meta Ads generate leads?

Yes. Campaigns can be structured around lead-generation objectives using appropriate audiences, creative, offers and conversion paths.

READY TO GROW?

Turn your next idea into impact.

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